Marketing News

RoC Skincare Turns the Clock Back a Decade with Bethenny Frankel

The campaign showcases the clinical power of RoC's Retinol Correxion Deep Wrinkle Rich Cream to visibly reduce skin age by up to 10 years.

Author Image

By: Lianna Albrizio

Associate Editor

Bethenny Frankel, Ramona Singer, and Sonja Morgan with Dr. Naomi Boulay Pesenti and a RoC Ambassador.

RoC Skincare has recruited television personalities Bethenny Frankel, Ramona Singer, and Sonja Morgan to support the national reveal of the brand’s Retinol Correxion Rich Cream. The potent formula is powered by RoC’s new Patented Clinical Retinol, reportedly seven times more effective than traditional retinol. “These women are no strangers to the spotlight, but coming back after a hiatus means facing an audience that expects you to look exactly the same as day one. That&#...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters